Liberty Mutual Heads to Havas Worldwide, Optimedia
Brand Marketing
Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop.
Spirit Airlines Selects a New Lead Agency
Brand Marketing
Barkley has won a pitch for Spirit Airlines' creative and media business, the airline has confirmed.
Three Agencies Chase Spirit Airlines
Brand Marketing
Three shops are competing to handle creative and media responsibilities on Spirit Airlines as the carrier’s review heads into its final stage. Sources identified the contenders as The Richards Group [...]
Arnold Wins ADT’s Creative Business [Updated]
Brand Marketing
Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed.
Contenders Prepare for ADT Finals
Brand Marketing
Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying.
Cutwater Wins Ariat Creative Account
Brand Marketing
Ariat International, the Union City, California maker of English riding and Western cowboy boots, has selected Cutwater as its lead creative agency after a review.