advertising consultants

Marketers Might Surprise Agencies By Investing in More Traditional Media This Year

Will this be the year that marketers surprise their agencies by shifting dollars out of digital and back into more traditional media?

Mary Moudry Opens S.F. Office for Consultants R3:JLB

R3 Worldwide has expanded its North American reach with the hire of Mary Moudry, the former CEO of DDB West, who is opening a San Francisco office for the consultancy's R3:JLB unit.

Consultants Scratch Heads Over Publicis-Omnicom Deal

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe.