Consultants Scratch Heads Over Publicis-Omnicom Deal

Where's the value for clients?

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It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe.

“The benefit to most clients is not apparent,” said Mike Drexler, managing partner of Drexler/Fajen & Partners and former U.S. CEO of Optimedia. “Not more nimble and responsive to marketplace conditions, not more innovative and creative thinking, not better resource integration, not more embedded in client business and not necessarily better media pricing.”

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