Adometry

These Home Sites Have Few Users but Offer Millions of Ads

There’s little doubt that home is a big category on the Web, whether you’re talking decor, design, remodeling, or buying and selling. So naturally, numerous publishers have looked to capture this rabid audience, which has led to lots of traffic available in home-related categories on various ad exchanges.But how much?

To Solve Cross-Channel Attribution, Adometry Raises $8 Million

As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do that, they need cross-channel attribution technologies, which are sorely lacking (as anyone checking out an industry conference will be surely attest).