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When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users who depended on motion-control technology—which game consoles from manufacturers like Sony PlaySta

First Mover: Carolyn Bekkedahl

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City