The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the DAA's ad choices program to mobile.
A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.
While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding its self-regulation program to mobile devices.
The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a universal Do Not Track standard.
In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn't say the Digital Advertising Alliance’s self-regulatory program was not enough, it was implied in her remarks.
Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for granted. Ahead of a Senate Commerce hearing planned before month’s end, groups are stepping up their lobbying to block Sen.