ad choices

Here’s How That Little Blue Ad Marker Should Appear in Mobile Ads

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the DAA's ad choices program to mobile.

Advertisers Pay 3 Times More for Cookie-Based Ads

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding its self-regulation program to mobile devices.

W3C Group Rejects Industry Do Not Track Proposal

The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a universal Do Not Track standard.

FTC Chair Stuns Advertisers

In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn't say the Digital Advertising Alliance’s self-regulatory program was not enough, it was implied in her remarks.

Do Not Track Legislation Makes a Comeback

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for granted. Ahead of a Senate Commerce hearing planned before month’s end, groups are stepping up their lobbying to block Sen.

Ad Biz Tries to Convince Senate Dems Self-Regulation Works

The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee.