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OK, Folks: Make Your Bet on Harry’s or Goliath

Performance Marketing

By Peter J. Rosenwald

As the Bible tells us, the little guy can fight back against the big one. It’s a good biblical tale and it resonates in today’s competitive environment. While slingshots are [...]

Performance Marketing

Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign

By Marty Swant

Brand Marketing

With Sid Vicious’ Help, Acura Aims to Shake Up Sedan Advertising

By Andrew McMains

Brand Marketing

Ad of the Day: JCPenney’s Precocious Fashionista Gets Sassy for Back to School

By Emma Bazilian