Zynga's Virtual World YoVille Generating Real Donations
One of Zynga’s more popular titles is virtual world YoVille, in which players can create their own avatar and apartment as they socialize with people they meet. However, recently YoVille players have been gaming for a cause (much like those in The Bloom Initiative and Green Patch titles).
Last week, Zynga and the San Francisco SPCA announced a virtual pet shelter that allowed players to adopt cats and dogs and make donations via virtual transactions. As expected, players were able to take the virtual animal “home” to care for and play with.
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