Google’s YouTube has traditionally left the production of content to its users and network partners. But that may soon change if buyout talks with a New York-based content producer are successful.
YouTube is currently in talks to buy Next New Networks, a Web video startup that has seen some success with Web series such as “Barely Political” and “Indy Mogul,” according to a New York Times report.
The three-year-old company’s biggest success comes from its independent producer program. The Next New Creators program currently has 65 independent producers, which draw in about half of Next New’s total video views. In June, Next New Networks celebrated its one billionth view.
YouTube is most interested in Next New’s production capabilities, according to NYT sources. As part of its producer program, the company scouts out independent producers, and helps them with distribution, audience development, and monetization.
Next New Networks has already been sending a significant amount of traffic to YouTube. The “Bed Intruder Song” by The Gregory Brothers, and the “Glitter Puke” parody music videos were two of the most watched videos on YouTube in 2010.