Yahoo! Social Bar again takes the No. 1 spot on our list of top non-game Facebook apps growing by monthly active users this week, adding 1.1 million MAU.
Titles on our list gained the most MAU of any non-game apps on the platform, growing from between 280,000 and 1.1 million MAU, based on our AppData tracking service.
Top Gainers This Week
Facebook’s own Power Editor, which is an ad creation tool for advanced advertisers, made an appearance on our this week, which could be related to the Ads API being updated to include new News Feed metrics. Typically Facebook doesn’t report figures for its own apps, so the 869,562-user increase was not actually the result of new users. That is likely the total MAU for the tool.
Similarly, No. 13 Windows Live Mail, which is a Facebook integration for Microsoft’s desktop email client, does not typically report MAU data, so today’s spike is an anomaly.
No. 5 Zoosk, No. 6 Instagram, No. 7 Scribd, No. 8 Causes and No. 10 BranchOut are likely growing due to their integrations with Facebook Open Graph, which allows structured publishing to Timeline, Ticker and News Feed.
All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Thursday, and the top emerging apps on Friday.