WildTangent enters mobile market with Polar Bowler on iOS

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By Mike Thompson Comments

Today, WildTangent Studios launched Polar Bowler 1st Frame on iOS. The game is noteworthy because it’s WildTangent’s debut first-party mobile game.

Polar Bowler 1st Frame is the mobile version of Polar Bowler, which was developed by WildTangent and first launched in 2004. Players control the polar bear PB, who wears sunglasses and a Hawaiian shirt while he rides an inner tube down an icy bowling lane after being launched by a giant slingshot. During his bowling runs, PB collects crates that contain boosts to increase one’s bowling score.

Until now, WildTangent has been known for its distribution and monetization of online games, offering thousands of titles on its own platform. Aside from publishing a wide number of games on its platform, WildTangent also sells in-game items via its platform-specific currency WildCoins. This currency can be spent on “renting” games on either PC or Android mobile devices; essentially, users can spend a certain amount of WildCoins for a play session that lasts until they leave a game or are inactive for longer than 20 minutes.

Polar Bowler 1st Frame is available on iTunes for free. WildTangent tells us the game is powered by WildTangent’s own advertising platform, BrandBoost. WildTangent also tells us it has more mobile titles in development and will be launching Polar Bowler 1st Frame on Android sometime soon.