Why Borders Failed

Former Borders merchandising strategy & analytics director Mark Evans has listed six reasons why Borders went bankrupt in the Q&A social network Quora.

GalleyCat has more: “The thoughtful essay notes that “the answer is not a simple one” and explores a variety of different problems, ranging from Internet strategy to real estate to branding. Read more about Evans’ experience at his Linkedin page.”

A poor Internet strategy lend to a poor eBook business, according to Evans. He wrote: “Failure to adequately address the internet sales channel and the subsequent ebook market.