App Marketing Network W3i Opens $10M in Funding, Credits to Developers
W3i, an app promotion and monetization network, is looking to round up more developer customers with a new $10 million marketing fund called AppX for Android and iOS games.
The Minnesota-based company, which originally drove downloads for desktop apps and then shifted into mobile over the last few years, says developers will get help with producing and funding games. They’re doing this without asking for revenue share or intellectual property rights.
The funding can be used on other competing marketing channels as long as they are mutually approved, says Deborah Manthei, the company’s director of marketing communications, tells us.
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