While the true origins of social media can be traced back to the late 1970s and the first bulletin board system (BBS), the medium didn’t really begin to develop until the launch of the Mosaic web browser in 1993, which gave birth to the world wide web.
From here, we never looked back. AOL and blogging led to Friendster and MySpace, which gave us Facebook and then Twitter. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed?
The global domination of YouTube, the rise of Pinterest and the success of Instagram has made social media an increasingly visual platform over the past year or two. And with good reason: users are far more likely to engage with brands who post images and video, and, subsequently, both Facebook and Twitter have taken steps to better-incorporate this content into their channels over the past twelve months.
This infographic takes a closer look at how the shift to a visual social world has developed, and includes six tips for brands on how to use these tools to bolster their marketing strategy.