Twitter has introduced more visual tweets into Timelines on Twitter.com and official Twitter clients, pushing previews of Twitter images (those shared on pic.twitter.com) and Vine videos “front and center” within tweets.
To see more of the photo or play the video, simply tap the content.
Twitter has also made it easier for users to reply, retweet or favourite from within the tweet.
Here’s a Vine video to illustrate how it all works:
It’s worth noting that only photos from pic.twitter.com will automatically display within tweets. Those from rival services such as Instagram, Twitpic, Flickr etc, will not. Images within tweets drive engagement of at least twice that of text-only tweets, so it’s pretty clear to see the message here: if you want people to see and share your photos – and who doesn’t? – then use Twitter’s photo sharer. Otherwise, good luck and God speed.
(Source: Twitter Blog.)