Want to increase your engagement rates on Twitter?
How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward.
Here’s what you need to do.
Perhaps most importantly, strive to tweet at the times when your audience is most likely to be online. Statistically this is weekends, so if you’re only tweeting Monday through Friday, you’re missing out. But your mileage may vary – figure out when your followers are online, and tweet then.
Use photos. Engagement can be as much as 200 percent higher for tweets that contain images than text-only submissions. And to maximise your return here, always upload images directly on to Twitter (using pic.twitter.com), and not through a third party (i.e., Instagram).
Ask questions. Ask for retweets (I know, I know… but it works). Keep your tweets short and sweet – under 100 characters is best for ROI.
Finally, folks love to click on links. Experiment with the placement of the link in your tweet to generate optimum results. It’s worth the effort – up to 92 percent of engagement with a brand’s tweets comes from link clicks.
This infographic from Quicksprout has an absolute wealth of statistics and tips on how to generate a better ROI on Twitter – implement some of these suggestions into your strategy and watch those engagement rates climb.