Did you know that a recent survey showed that people are 25 percent more likely to buy a product that they would be proud to own if it has social media buttons next to it? Conversely, the same study revealed that users are 25 percent less likely to buy an embarrassing product if it’s placed anywhere near a social sharing tool.
Of course, this conflict presents something of a problem for brands. Used well, social media can empower businesses of all shapes and sizes, allowing them to reach vast audiences and shift huge amounts of product. Used poorly, and it’s going to have the exact opposite effect. Egg? Meet face.
It’s certainly true that there’s a steep learning curve. For example, while 26 percent of businesses regularly include “call to action” messages in their tweets, if brands do this too often they’ll drive away large sections of their community. Equally, brands that never issue calls to action – which amounts to almost half (49 percent) – are missing out on a golden opportunity.
It’s not all about marketing and sales, either. Amazingly, some 70 percent of brands ignore complaints on Twitter. Not only does this mean they’re saying goodbye to tons of repeat business, but when you consider that 83 percent of people who complained on Twitter loved the response from those companies that did make the effort, well… you do the math.
This infographic from Webpresence.TV takes a closer look at social media facts and figures for brands.