A minor, but important change that’s been slowly creeping its way into Twitter.com this week. And now that I’ve got it, I assume everybody has – Twitter has replaced the ‘update’ button on the website (below the text box) with the insular, but significantly more definitive, ‘tweet’.
Twitter has been furiously trying to trademark both tweet and retweet in recent months, with little success. In November, the company adjusted the call-to-action text on the homepage, changing it from ‘What are you doing?’ to the more philosophical ‘What’s happening?’
It’s all about the little things.
Still, it’s fairly evident that the platform has been moving away from being a simple status update service, both in terms of how it is seen and wants to be seen, and this change likely reflects that forward-thinking.