Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes amazing statistics, facts and figures from the world of Twitter, a look at how social media impacts shopping, a visual which addresses how fast customers expect a response from brands on different platforms, news that LinkedIn beats both Twitter and Facebook for visits to corporate websites and tips on how to teach your kids to avoid social media nightmares.
Here are our top 10 Twitter stories of the week.
Did you know that there are now more than 230 million active users of Twitter worldwide, and that 100 million of them log into the service at least once per day? What if I told you that 5,700 tweets are sent each and every second, 70 percent of Twitter’s ad revenue comes from mobile devices and that, despite this, the company has yet to turn a profit?
Shares on social media create shoppers. But not all social shares are created equally. A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.
Just how important is great customer service? This infographic by KISSMetrics examines the impact customer service has on businesses, plus consumers’ differing expectations on social media platforms like Twitter and Facebook vs. online forums and email.
LinkedIn is far and away the biggest source of social media traffic to corporate websites, but Twitter is playing an increasingly important role, largely at the expense of Facebook, whose share has dropped sharply from two years ago, reveals a new study.
As children learn to navigate the digital world, so must their parents. In this way, parents can ensure the safety and privacy of their children, particularly on social media. Parents should be aware of all aspects of social media sharing, privacy, cyberbullying, and the unique uses of social networks.
Content marketing has dominated the headlines in 2013, but which tools are brands using to most effectively promote their wares? A new study from the Content Marketing Institute (CMI) and MarketingProfs has revealed that social media is the tactic of choice for business to consumer (B2C) marketers, with 88 percent using channels such as Twitter and Facebook to promote content this year, up 4 percentage points from 2012.
Based on total number of followers, Audi ranks as the top car brand on Twitter, with its near half-million tally significantly above that of Lexus, Ford and Porsche. But hold on. When it comes to Twitter engagement – which, after all, is what really matters – Audi rates fifth overall, behind Porsche, BMW, Lamborghini and Dodge.
As the MLB World Series 2013 kicks off tonight at 8:07 p.m. EST at Fenway Park in Boston, it’s clutch time to figure out exactly how to keep up with the action on Twitter. Social media analytics engine Sysomos has assembled a helpful infographic that aggregates all the Twitter info fans can use to augment their World Series experience, from Twitter handles for the top players and must-follow reporters to hashtags related to the game.
It seems like every social media marketer and his mother loves to jump on the latest meme to sell their message, and nothing has done better in the past than cats. Grumpy cat, business cat, adorable kittens playing hide and seek… the internet goes crazy for tweets, status updates and YouTube videos of these furry felines. But all good things come to an end, and the cat meme seems to be going the way of the dodo.
Did you know that one in five (21 percent) of UK retailers have a dedicated careers Twitter feed? This compares to just 12 percent who use Facebook for the same purpose. At the other end of the scale, 96 percent have a LinkedIn company page, and Vodafone, Tesco and Primark are against the UK’s most followed retailers on social media sites.
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(Twitter image via Shutterstock.)