Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the top 20 food brands in social media, a study that reveals why women are so important to social marketers, why B2B brands must invest in social media in 2013, a blueprint for building the perfect tweet and a look at how brands have benefitted since Instagram and Twitter parted ways.
Here are our top 10 Twitter stories of the week.
Something that social media users like to do in their millions is talk about food. Indeed, sharing tweets, status updates, photos and videos about what we are eating on our favourite social networks is now so common that it’s become something of a stereotype. And while these kinds of updates might niggle some, for food brands, assuming the content is positive, this is all fantastic word-of-mouth marketing.
Social media has always skewed favourably towards female users. Indeed, a recent study from the Pew Research Center discovered that female usage of social media sites well exceeds that of men. Moreover, women are typically more active on these channels, too. So what does this mean for marketers?
Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved. And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.
There’s no way to know which tweets (if any) will get picked up and spread like wildfire, but there are tips to help you better those odds. And now there’s even a blueprint detailing how to build the perfect tweet. Print out this secret formula and pin it on your wall.
Twitter and Instagram parted company in December, when the latter decided to turn off all support for Twitter Cards, which previously allowed Instagram images to show up within Twitter. Now, you have to click on a link to see that same image, which will open (on Instagram) in a separate tab within your browser. Yep: so awkward. While this is arguably the premier example of a first world problem, it has had a significant impact on engagement levels within Twitter. Previously, Instagram was driving traffic to Twitter via its photo content. Now, and as a direct result of this relatively subtle change, Twitter is driving traffic to Instagram, which could mean a rethink on the social media strategy for many photo-sharing brands.
Want to know how effective your brand is on Twitter? Even better – want to know how to improve your brand’s impact on the platform as well? Well, your favorite microblogging platform just released a survey tool that could take audience targeting to the next level.
Have you tested your video production skills yet using Twitter’s Vine? With Vine just over a month old, users are really starting to hit their stride in creating these 6-second video loops. If you’re interested in perfecting your Vine skills, or getting the 4-1-1 on why and how to use it, keep reading.
Since Twitter launched in July 2006, everyone on and off the platform has pretty much been obsessed with a single number – the follower count. Despite the fact that Twitter follower counts are a false metric – easily gamed or bought, and not indicative of a user’s actual influence – it would take a major paradigm shift to change the fact that the number of followers someone has on Twitter is the main gauge of Twitter influence right now. Want insight on how to get more followers for yourself? Read on for 10 things to NOT do.
Do you consider your audience before tweeting? More importantly, do you consider your audience overall? Just because someone isn’t your “friend” on Facebook or following you on Twitter, do you think about what they’ll see if they scan through your tweets? You probably should.
Did you know that Twitter engagement rates for brands are 17 percent higher on weekends, tweets that include images have engagement rates twice that of those that do not and tweets that use more than two hashtags actually see a significant drop in engagement? Twitter has a pretty steep learning curve. When you’re new, especially if you’re a brand looking to use the social micro-blogging platform to raise awareness of your business, products and services, it can quickly get overwhelming. And, despite your best intentions, it’s very easy to make some pretty costly mistakes that can actually have a negative impact on your results.
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(Twitter image via Shutterstock.)