Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes 25 incredible stats that are driving mobile marketing, 7 social media predictions for 2014, the social side of Super Bowl ads, news that researchers can now predict depression from tweets and awesome things that brands did on social media in 2013.
Here are our top 10 Twitter stories of the week.
Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015? Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.
2013 was a huge 12 months for social media, but it’s so last year. So what’s going to happen in 2014?
Big brand ads have become a huge part of the Super Bowl experience and the 2014 Denver Broncos and Seattle Seahawks matchup, which takes place February 2 at MetLife Stadium, is no exception. Excitement is already building, with plenty of rumours about who might be making an appearance (Apple, perhaps?), and that talk is generating a lot of buzz on social media.
Does Twitter know you better than you know yourself? That’s the question a group of scientists asked while studying what people tweet to determine if they’re at risk for depression.
Remember the Harlem Shake? What about when Burger King was “hacked” by McDonalds on Twitter in February? Many people enjoyed the return of Twinkies in July, and who can forget Jean Claude Van Damme’s epic split for Volvo?
So you want to run a contest on Twitter? Smart idea. Twitter contests are a cost-effective, efficient and (relatively) easy way to generate mass exposure for your brand, products and services. But before you go ahead and click “GO!”, there’s a few things that you need to remember.
Police in Rome have had a tough time combatting the “creative” solutions its citizens have typically used to squeeze their cars and other vehicles into the narrow city streets. But now they’ve got a special new parking unit… Twitter.
Adobe’s latest Q4 2013 Social Media Intelligence Report [PDF] shares a wealth of data pertaining to paid, owned and earned social media trends. And while Facebook is still the leader in referring the most traffic, marketers should pay attention to the fast growth of Twitter and Pinterest.
What’s going on with Twitter? Following news that Twitter’s user base grew just 2 percent in the last 6 months of 2013, new data from Shareaholic has revealed that Twitter accounted for just over 1 percent of social media referral traffic in Q4 of last year, a decline of 4.31 percent (0.05 percentage points) overall from September. Facebook, meanwhile, drove more than twice the referral traffic of the seven other top social media sites combined, with a 15.44 percent December share, up from 10.37 percent in September.
Looking to get started in social media? I know: it can be pretty overwhelming. With so many social networking sites to choose from – everything from Twitter to Facebook to Instagram to Google+ to LinkedIn to Pinterest – how can you possibly decide which is right for you? Or more importantly, which is right for your business?
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(Twitter image via Shutterstock.)