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M&M’s is back in the game. The Mars candy brand announced it will run a 30-second spot during the first quarter of the Big Game, held this year on Feb. 3. Fans will see the spot air during the first commercial break.
“We’re excited to bring M&M’S back to such an iconic stage as the Super Bowl. You’ll see the return of fan-favorite spokescandies, along with big news from the brand that we know fans will love,” Allison Miazga-Bedrick, brand director of M&M’s, said in a statement.
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