STUDY: iPad Owners Happier With Device Than Kindle Fire Owners
While 54% of Amazon Kindle owners are “very satisfied” with their devices, and another 38% are “somewhat satisfied,” iPad owners are much more satisfied. According to a new report from ChangeWave Research, 74% of iPad owners are “very satisfied” with their devices.
The report found that Kindle Fire owners are more likely to shop at Amazon. It found that 29% of these consumers plan to spend more money at Amazon over the next 90 days, compared to 19% of people who don’t own a Kindle Fire.
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