The State Of Content Marketing [INFOGRAPHIC]


By Shea Bennett Comment

Did you know that 91 percent of B2B marketers use content marketing?

And with good reason, too – blogs give websites 434 percent more index pages and 97 percent more index links, and B2B companies that actively blog generate 67 percent more leads per month. Overall, an incredible $118.4 billion is expected to be spent on content marketing, video marketing and social media in 2013.

Social media and blogs now account for almost one-quarter (23 percent) of all time spent online, and, accordingly, 87 percent of B2B marketers use platforms such as Twitter and Facebook to distribute their content.

This infographic from Wishpond takes a closer look at the state of content marketing in 2013.

(Source: Wishpond.)