Facebook Continues To Spur Startup Creation

By Julie D. Andrews 

There’s that elusive Facebook effect, ramping things up again. This time, it’s the economy. It’s unwittingly urging new startups to sprout, just by existing, and by being very well liked by the masses. Geez, we may soon be calling ourselves the innovation nation.

Scads of startups are cropping up, especially in the San Francisco Bay area, with the sole aim of helping large brands including Atlantic Airways, Sony, and The Virgin Group tend to their followers on the social network. They interact with fans and followers, while boosting engagement and likes, the San Jose Mercury News reports.

Indeed, this “ecosystem” is supporting 18 times more jobs than Facebook itself, according to a University of Maryland study cited by the Mercury News.

Many of these burgeoning companies are cannoning to success on the heels of Facebook’s huge gains. They win, and many of us (meaning Americans) win. It’s all much more Main Street than Wall Street.

Many of the startups are reaching out for venture capital and receiving it, putting them on the fast track to making their own push for initial public offerings in three to four years’ time.

Among the startups on the radar, according to the newspaper: BranchOut, Payvment, RootMusic, and Wildfire Interactive.

Another plus is that while industries such as the automotive have fizzled in the U.S., the innovation-backed communications boom is creating throngs of jobs and putting Americans with the right skills back to work. Many of these startups are hiring and training every month.

We’d venture to say that enterprise is the wave of the future in the U.S., and proof of this grows stronger every day. One of the aforementioned startups, BranchOut, is set to double its workforce in one year (look out, LinkedIn). These additional jobs of from small but mighty startups may even have the power to positively alter President Barack Obama’s May employment report.

“You’re essentially building a business on a train moving 150 miles per hour,” Payvment Co-Founder and Chief Executive Officer Christian Taylor told the Mercury News.

If you choose to roll with Facebook Co-Founder and CEO Mark Zuckerberg, you better be willing to follow his “move fast and break things” philosophy. It may not be tidy and corporate, but it sure gets the job done.

Someone may want to keep the Mitt Romney team abreast: This engine appears to be starting.

Image courtesy of Shutterstock.