When you publish something on Twitter, Facebook or your blog, you want people to share it.
After all, that’s the goal, right? Sure, you want folks to read your stuff, but if they’re not then passing on those words of wisdom to friends and colleagues, you know something wasn’t right. Something didn’t click. Something was missing.
But what? Often it can be as simple as using the wrong word or words in your blog post headline, tweet or status update that makes all the difference between a gazillion shares and a big, fat zero.
Thankfully, help is at hand, courtesy of this infographic from Shortstack, which takes a closer look at this social science, proposing which words to use in your posts to maximise the chance that folks will share your stuff.