Keek is a new video-centric mobile-social network from the company of the same name. It’s available now as a free download for both iOS and Android devices from the App Store and Google Play respectively.
Keek allows its users to post short video updates to a dedicated social network and then share them with the world via Facebook, Twitter and Tumblr. Other users can then respond to these “Keeks” either by Liking them, submitting a text comment or posting a “Keekback,” which is a video response. Keeks that a user particularly likes may be shared via Facebook, Twitter, Tumblr, email or SMS, even if they didn’t post them in the first place.
Submitting a Keek (or a Keekback) is a simple matter of either recording a short video using the device’s camera or importing it from the photo library. Imported videos can be edited and trimmed as required, then the video posted on Keek and optionally also shared to Facebook, Twitter and Tumblr. There does not appear to be the option to make a Keek “private” — the service is designed to be a medium of public communication, much like Twitter but with video rather than text updates.
From the app’s main screen, it’s possible to find new Keeks and users to follow in a variety of different ways. A search function allows users to look for specific usernames, hashtags or keywords; featured content shows popular Keeks from other users; the “Klusters” feature functions similarly to Twitter’s Trending Topics system, and a leaderboard tracks the most popular users according to a variety of different statistics. These include the number of subscribers, followers, Keek views and the number of people who have rated their Keeks as funny, entertaining, cool, informative, legendary, brilliant, inspiring or talented. The only two vaguely negative options available are “WTF” or “Meh.”
Keek appears to be enjoying a considerable amount of popularity at present, particularly among young American teenage girls. This is perhaps due in part to the fact that members of the Kardashian “celebrity family” are all very active users of Keek, and thus their (largely young, American, female) fanbase see Keek as a good means through which they can interact with their idols — even though the Kardashians themselves don’t seem to put much of an appearance in the comments and Keekbacks feed on their own videos.
On the whole, Keek works well for what it is supposed to do, which is to allow users to post short, simple video messages and engage with their followers. The app includes all the expected features of a mobile-social network these days, including the oft-forgotten facility to flag objectionable content, and is relatively straightforward to navigate. It’s not an especially quick or convenient method of communication for those who prefer the simplicity of text, but it looks like it is a big success among the younger generation so far — and the fact it is used extensively by some high-profile celebrities will certainly help its performance at least in the short term. Whether this is a craze that will continue over a longer period, though, remains to be seen.
You can follow Keek’s progress with AppData, our tracking service for mobile and social apps and developers.