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Katie Stanton to Replace Exiting Twitter Media Chief Chloe Sladden (Variety)
Less than a month after the departure of Twitter Media chief Chloe Sladden, the social media giant has found her replacement. Katie Jacobs Stanton, previously vice president of international market development, will step into a new role as vice president of global media. Billboard Stanton will report to Gabriel Stricker, Twitter’s head of marketing, PR and global media. The move puts Stanton in charge of Twitter’s relationships with the television, sports and music industries. Re/code She has been much in demand in tech circles, especially after a stint working for the White House and also for former secretary Hillary Clinton at the State Department. For example, Yahoo CEO Marissa Mayer tried in 2012 to entice Stanton to run media for the Silicon Valley Internet giant. Stanton had previously worked for Mayer at Google, but no dice!
Facebook Testing Redesigned Events Page with ‘Events For You’ Section (AllFacebook)
Facebook is testing another redesign of its events page, and the most prominent new feature is an “Events for You” section, which includes public events on Facebook that users or their friends were not invited to, in places users have not checked into. Josh Constine of TechCrunch was one of the users in the social network’s test sample, and Facebook confirmed to Constine that it is testing the new layout for the events page with some users worldwide before a “mid-paced” rollout “in the coming weeks.
The Ultimate Checklist for Mastering LinkedIn [Infographic] (SocialTimes)
This year, LinkedIn introduced new features including a Content Marketing Score, which is designed to help marketers measure the impact of both paid and organic content, and trending topics that provide insight into what its members are discussing. Tacticalsalestraining.co.uk created an infographic for mastering optimization, lead generation and recruitment on LinkedIn.
MTV Creates a New Social Media-Powered Music-Video Chart (The Next Web)
Global music brand MTV is turning to the global throng of Internet users to establish a new socially-powered music-video chart. The Your MTV Top 20 chart will be compiled based on fan interactions with the week’s most popular global music videos from across MTV’s own properties, including websites, social platforms and apps, while also tapping data from The Echo Nest.
‘Girl Meets World’ Generates Social TV Buzz with Premiere (LostRemote)
Fourteen years later a sequel to “Boy Meets World” on Disney, “Girl Meets World,” starring Danielle Fishel and Ben Savage as Cory and Topanga Matthews as married parents premiered recently. While social TV didn’t exist like it does today back when their coming of age show was a mega hit, the show was still able to generate an immense amount of social TV buzz.
Foursquare’s Swarm iOS App Gets Mayor Leaderboards for Every Check-In, Easier Sharing and More (The Next Web)
Foursquare Tuesday released an update to its Swarm app for iOS that now shows mayor leaderboards amongst your friends on every check-in. The app also now includes easier sharing to Facebook and Twitter, faster and more accurate check-ins, and photos from venues.
Twitter Stays Silent During World Cup Penalty Kicks [Data] (AllTwitter)
World Cup fans have reached fever pitch when cheering on their favorite teams these past few weeks, sending 16.4 million tweets during the Brazil vs. Chile game alone. But sometimes silence can be just as powerful, as new stats from Twitter show.
PlayBuzz Takes a Page (View) Out of BuzzFeed’s Playbook (The Wall Street Journal/Digits)
A tiny startup founded by the son of a former Israeli prime minister is climbing the online news pop charts by shamelessly riding the coat-tails of BuzzFeed.com, the online news phenomenon. Two-year-old PlayBuzz.com, co-founded by chief executive Shaul Olmert and currently employing just 16 staff, already attracts more traffic than aol.com and upworthy.com, according to Quantcast, a widely followed audience measurement company.
Loop Counts Could Become Vine’s Most Important Metric (SocialTimes)
Last week Vine introduced loop counts, and the general consensus has been that counting “loops” — or how many times a video has been watched — is great for marketers. And why wouldn’t it be?