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Soundwave Focuses on Group Messaging and Playlists in Bid to Become Music’s Water Cooler (TechCrunch)
Soundwave, the mobile app that tracks the listening habits of you, your friends and other users you follow, to help you discover more and better music, is rolling out a significant update today that sees it maneuver to try to become the “water cooler” of what people are listening to right now. It’s doing this via a raft of new social features, specifically the ability to create ad-hoc private messaging groups where you can discuss and share music with friends, regardless of which service it originates from. The Next Web You can create and join as many groups as you like, inviting existing Soundwave contacts, SMS or email. In addition to group IM you get a shared playlist that any member can add songs to it. The Irish Times The updated app will have “music on tap” whereby users will be able to play the full YouTube video for any song directly within Soundwave or open it in Spotify/Rdio/Deezer with one click. Unlike typical music apps that aim to promote manual sharing, the Soundwave app has the unique ability to pull in a user’s song plays from their Android, Apple and other streaming apps and sync these songs to their Soundwave profile to show others what songs they listen to. AppAdvice You can also generate an instant playlist by swiping to see all of the songs that have been shared. “This feature is perfect for planning your next house party, road trip or even trying to gather suggestions for the first dance at your wedding,” the Soundwave team notes. “It’s there for you to use however you like.”
Facebook Ads Manager Goes Mobile (AllFacebook)
Facebook’s Ads Manager has gone mobile, as the social network announced in a post on its Facebook for Business page that Ads Manager will be included in its flagship iOS and Android applications, as well as via its mobile site. Facebook said Ads Manager will be rolled out on mobile “in the coming days,” on a global basis, with all advertisers having access to it by the end of the summer.
Five Stats to Improve Your Twitter Strategy [Video] (SocialTimes)
Earlier this month, SocialTimes brought you five tips for developing a social mentions strategy. The folks at Mention took a more focused look at the data and discovered five things you need to know to improve your Twitter strategy.
Twitter May Have Seen a Brief Decline in Monthly Active Users, Sources are Saying (Business Insider)
The World Cup may have saved Twitter’s quarter. According to two sources, Twitter’s monthly active users would have declined during Q2 2014 if not for a boost in activity delivered by viewers of the World Cup.
Study: TV Still Dominant, but Digital Becoming More of a Factor (LostRemote)
A new TNS Connected Life study finds that TV is still the dominant platform of choice, but digital options are becoming an increasing complement for viewers. The study looked at more than 55,000 Internet users across 50 countries.
Smirnoff’s Michelle Klein Moves to Facebook as Head of Global Agency Marketing (The Drum)
Smirnoff VP for global marketing Michelle Klein is leaving the world’s biggest vodka brand for Facebook, where she is expected to play a big role managing agency relationships. A Facebook spokesman confirmed Klein’s hiring and said her title would be head of global agency marketing.
Twitter Doesn’t Want Companies Reporting its User Numbers (AllTwitter)
Twitter has apparently been shutting down companies that access its API to publish the size of Twitter’s user base. Business Insider reports that multiple developers have been shut down by Twitter, ostensibly because they reported on how many users the social network has.
Netflix to FCC: Interconnection Matters. Just Ask John Oliver. (CNET)
Netflix has argued for months that strong net neutrality means letting it connect free to Internet service providers’ networks directly, and it found an ally for its official plea to the Federal Communications Commission: comedian John Oliver. On Wednesday, Netflix — the streaming-subscription video service that accounts for more peak Internet traffic than any other company in the U.S. — submitted its official filing to the FCC about proposed Net neutrality rules, and it gave Oliver and his viral video about the proposals a shout-out.
Social Media Facts, Figures and Stats [Infographic] (SocialTimes)
Digital Insights has put together a comprehensive infographic of how social media is expanding in 2014. Keeping up with these social media facts and figures is imperative to keep your business strategies fresh and relevant.