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Facebook Adds Relevance Scores to Ad Reports (SocialTimes)
Facebook wants to give advertisers better feedback, and the company announced Wednesday that advertisers will see relevance scores (on a scale of one to 10) in their ad reporting tools. The company noted that the higher an ad’s relevance score is, the cheaper it will be to deliver. The Next Web The higher the predicted number of positive interactions (think video views, clicks, etc.) the higher your score will be. The more likely people are to hide or report an ad, the lower the score will be. VentureBeat Facebook said that it will determine an ad’s score based on its objective, but will also take things like video views and conversions into consideration. “The more times we expect people to hide or report an ad, the lower its score will be,” the company said. Marketing Land Facebook said it tested relevance score with a number of advertisers prior to rolling it out. One of the beta partner-advertisers said it saw conversion rates improve by 20 percent.
House of Cards Shows Up on Netflix for a Hot Second, and the Company’s Tweets Are Great (Adweek)
That was fast: the third season of Netflix’s semi-Shakespearean government drama “House of Cards” momentarily showed up online for long enough to freak out the entire Internet, but the company is in damage-control (read: joke-making) mode. It’s a mode they’re good at.
Twitter to Buy Niche, Where Social Media Stars Meet Advertisers (CNET)
Twitter on Wednesday announced it’s acquiring a small New York startup called Niche, which connects social media stars with brands in order to create sponsored content. Think of it as a sort of talent agency for Twitter and Vine celebrities.
It’s fitting that the news about Jon Stewart’s retirement from “The Daily Show” broke online. After all, few television programs have had such a plugged-in audience or have become such a large part of web culture.
What Is Love? (LostRemote)
In honor of Valentine’s Day, #WhatIsLoveIn4Words started trending on Twitter Wednesday. Turns out, television and pizza are everyone’s favorite things.
New ‘Cat Punching’ Page Appears on Facebook (USA Today)
Just days after Facebook took down a public Valentine’s Day cat-punching event page depicting animal abuse; a similar page celebrating violence against cats has appeared. Nearly 30,000 people signed a petition earlier in the week causing Facebook to pull the original cat-punching page, but by Tuesday a new page titled “Valentine’s Day cat punching memorabilia” was online.
In its latest transparency report, which Twitter unveiled this week, the company noted that it had received 796 removal requests from international governments, which was up 84 percent on the first half of 2014. And, amazingly, one country accounted for almost 60 percent of that tally.
Worldwide Social Media Outrage After Muslim Students Killed in North Carolina (The Huffington Post)
The fatal shooting of three Muslim students in Chapel Hill, North Carolina, Tuesday afternoon has prompted uproar around the world, particularly from Muslims in the Middle East who say U.S. media coverage of stories involving Muslims is often biased. Craig Stephen Hicks, 46, surrendered to police after allegedly killing 23-year-old Deah Barakat, his wife Yusor Abu-Salha, 21, and her sister, Razan Abu-Salha, 19, in their home.
Brands Need Passion – Here’s Why & How to Get it (SocialTimes)
What really generated passion this Super Bowl, other than the intense fans of the teams on the field, were a couple of commercials on totally unrelated subjects. Though the feedback was diametrically opposed, each illustrates just how important it is to engage your audience – and how viral passion can be.