Which Social Media Marketing Tactics Drive The Most Engagement? [STUDY]


By Shea Bennett Comment

In less than a decade social media has established itself as a powerful marketing tool for brands of all shapes and sizes in every major country across the planet, but which strategical tactics drive the most engagement for these businesses? Which social marketing methods deliver the best results, and which nuts are proving the hardest to crack?

Agency consulting firm Ascend2 surveyed marketing pros around the world and found that both business to business (B2B) and business to consumer (B2C) brands cited creating articles and blog post content as their most effective social media marketing tactic.

B2Bs also rated research/whitepaper creation as important tools in their social marketing arsenal, while B2Cs favoured social sharing buttons. Both types of business also endorsed the use of audio and video content.

Interestingly, both B2Bs and B2Cs cited audio/video content as the most difficult social media marketing tactic to execute.

(Source: eMarketer. Social media image via Shutterstock.)