Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC]

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By Shea Bennett Comment

Did you know that 87 percent of business to business (B2B) marketers use social media for content marketing?

Content marketing – or the creation and sharing of original content (usually media) to acquire customers – is big business. And big business is paying attention, and with good reason: 61 percent of customers say that they feel better about a company that delivers custom content, and seven in ten say they prefer to learn about a company through articles, as opposed to an advertisement.

This infographic from Fat Joe proposes a serious of statistics to help you to convince your boss to invest in content marketing.

(Source: Fat Joe. Content image via Shutterstock.)

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