Tracking Sochi’s Social Buzz [INFOGRAPHIC]

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By Shea Bennett Comment

Tracking Sochi's Social Buzz [INFOGRAPHIC]

The Sochi Winter Olympics has come and gone and now, as the powder settles, we can fully analyse the impact made on social media during the Games.

MediaMiser collected more than 4 million tweets about Sochi to determine which athletes and events generated the most buzz. Ice hockey dominated all sports (with curling edging out figure skating for second place) and the top three most mentioned athletes were all from the U.S. (which clashes somewhat with Twitter’s own data).

Check the visual below for all the details.

Tracking Sochi's Social Buzz [INFOGRAPHIC]

(Source: MediaMiser. Sochi image: Singulyarra / Shutterstock.com.)