70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]

70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]

Remember when everyone thought Snapchat was just a novelty app? Something trivial, used by kids? How we all rolled our eyes when Snapchat had the audacity to turn down a $3 billion buyout from Facebook?

And do you also remember, earlier this month, when we told you that Snapchat is now more popular than Twitter amongst 18-34 year-olds? Well, a new study has revealed that 70 percent of U.S. college students now post to Snapchat daily, compared to just 11 percent who do the same on Facebook.

Twitter finished second in the July 2014 polling by Sumpto, with 46 percent of the 18-24 year-old respondents posting at least once per day.

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