73% Of Fast-Growing SMBs Increased Social Media Spend In 2013 [STUDY]

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By Shea Bennett Comment

73% Of Fast-Growing SMBs Increased Social Media Spend In 2013 [STUDY]

Three-quarters of “hypergrowth” small and medium-sized businesses (SMBs) in North America increased their budgetary spend on social media and social media advertising in 2013, reveals a new study from LinkedIn.

A hypergrowth business is one that experienced a significant increase in overall revenues year-on-year. Social media finished top in the poll amongst SMBs that had boosting their promotional spend, ahead of email marketing and events.

73% Of Fast-Growing SMBs Increased Social Media Spend In 2013 [STUDY]

90 percent of respondents said that social media was most effective for branding their business, with content marketing and generating word-of-mouth also productive.

73% Of Fast-Growing SMBs Increased Social Media Spend In 2013 [STUDY]

(Source: eMarketer.)