Report Shows that ‘The Daily’ Has Some Ways to Go Before Finding its Audience
The media research firm knowDigital has released the results of a study on early users of Rupert Murdoch’s tablet newspaper, The Daily.
knowDigital found that the readership was clearly divided into 2 usergroups. One were heavy news readers, and the other were light news readers. The first group were less pleased with The Daily because they were used to finding better stories written in greater detail, while the second liked having a variety of stories gathered and brought to them.
This
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