Report: Google Commands 97% of Mobile Search Advertising, Thanks To iPhone
Mobile now commands 5% of the over all search spending in US and 97% of that market has been cornered by Google, according to a report by banking and investment firm Macquarie Group, using Efficient Frontier data. The report estimates that the mobile search spend could grow to $1.1 billion by the end of this year, which would represent a rise of 10% compared to 2010.
Mobile now commands 5% of the over all search spending in US and 97% of that market has been cornered by Google, according to a report by banking and investment firm Macquarie Group, using Efficient Frontier data. The report estimates that the mobile search spend could grow to $1.1 billion by the end of this year, which would represent a rise of 10% compared to 2010.
Google’s competition Yahoo/Bing only commands around 3.2% of the mobile search ad spend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in