PeerIndex, the London-based company whose platform measures social interactions across the web to better understand online influence, have partnered with Ford Europe to offer an incredible new PeerPerk – a chance to win a 2012 Ford Fiesta, plus a money-can’t-buy 3D printing of the car with your Twitter handle emblazoned on the side.
Ford Europe will also be trying to break the Guinness World Record for the largest mosaic image by asking users to share pictures of their (current) Ford Fiestas.
The campaign is part of a wide social push by Ford’s European division that is looking to identify key influencers in the car and automobile space. One lucky entrant will grab the keys to the 2012 Fiesta.
But even cooler, in my opinion, are the 3D printed cars, which will be personalized with your Twitter tag (@Sheamus would look sick, although it would inevitably go to the wrestler by mistake), and are being custom-made by Shapeways.
Check the video below to get an example of how amazing this technology is.
“PeerIndex Influencers are real people who’ve built influence online simply by talking about the subjects they love,” said Azeem Azhar, CEO of PeerIndex. “People follow, read, trust and re-broadcast them online and that gives them real influence in their sectors. Thanks to social media, influence has moved from the world of celebrity to the grass roots – to the people who have real influence amongst their friends, contacts and followers.”
Visit the Ford Fiesta Facebook page for more details.