PayPal to Launch New Simplified Payments Flow for Social Games
PayPal will launch a new suite of developer tools at the end of October that will make it easier for social gamers to pay as they go, potentially on-boarding millions of new casual gamers who are deterred by the hassle of topping up on virtual currencies.
“Right now, if I’m playing a game, I have to leave the flow, go to a different web site, authenticate myself, authorize a payment and then come back to the game,” said Osama Bedier, the vice president of product development at PayPal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in