Offerpal Hires RockYou Executive to Be Its New Chief Revenue Officer

Mihir Shah just left his job as the vice president of app developer RockYou’s advertising network, in a move announced last week. Now, he’s been hired on to be the chief revenue officer at virtual currency monetization company Offerpal.

RockYou has expanded, in recent years, from building applications to selling advertising space on those applications to brands as well as to other developers. It also launched its own advertising offer service in August, giving Shah further insight into a key part of Offerpal’s business.

Shah

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