Ngmoco's Free-to-Play iPhone Game Hits the Top Grossing Apps List
Way back in March, Pinch Media CEO, Greg Yardley, broke down the potential monetization methods for iPhone games. The question, at that point, was: Do you sell the app or make it free with advertisements? The general consensus, then, was that it was wiser to sell the app cheaply, as most users did not continue to play after a few days of ownership, thus making reliance on advertisements moot.
October turned this whole concept on its head, however, when Apple changed its policy to allow the sale of virtual goods within free applications.
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