Netflix is launching Facebook Connect integration tonight to let its users easily share their movie ratings with Facebook friends.
It’s a very simple integration and no-brainer for Netflix. Now, when users post their movie ratings to their Facebook profile, their friends will be able to click through to learn more about the movie and add it to their Netflix queue.
Earlier today, we described the metrics Citysearch has seen with their Facebook Connect integration: for each restaurant review shared on Facebook, about 30 people on average click through to Citysearch to learn more (a pretty impressive number). We’d expect shared Netflix movie ratings to perform well too.