Nanigans Ad Engine optimizes for mobile app users with highest lifetime value

Facebook ad company Nanigans today announced a new solution for developers to optimize their mobile app install ads to acquire the most profitable customers and generate higher ROI than on other ad networks.

Nanigans says it considers in-app purchase revenue to maximize the lifetime return on a developer’s ad spend, instead of simply maximizing installs or clicks. Then it uses predictive algorithms and automated bidding and ad management to focus on customers who will generate the most revenue for the best price.

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