Mythbusters' Kari Byron Talks New Media on the Morning Media Menu

Today’s guest on the Morning Media Menu was Kari Byron, one of the co-hosts on the Discovery Channel show, Mythbusters.

Byron discussed her new show on The Science Channel, Head Rush, explaining how they use new media to reach and engage a generation of kids and tweens surrounded by distractions. She also talked about President Barack Obama’s visit to the set and the possibility of more Mythbusters‘ books.

Press play to listen. The show was hosted by GalleyCat editor Jason Boog and TVNewser co-editor Alex Weprin.

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