How Mophie's Instagram Campaign Succeeded

Our guest contributor chats with a social media marketer at mophie, who tells how fans got involved with its Instagram campaign.

instagram campaign

Thibaut Davoult leads content marketing for Nitrogram, an Instagram analytics platform for brands. If your brand is on Instagram, he probably follows it already.

When planning for a social media campaign, one of the main questions you’ll have in mind is: “How do we encourage our fans to participate?”

Good rewards, intuitive submission flow, enough marketing and communications are all part of it. But most of the time, the very idea behind the contest is what makes it work: What is your audience going to take action for?

That’s where mophie’s #socketsuckers succeeded.

Mophie

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