More Brands Trying Mobile Marketing
Mobile marketing campaigns that use mobile bar codes and text messages are proving attractive to a wide range of brands that are testing the mobile phone as one piece of broader marketing plans. Venerable retailer Sears and movie ticket seller Fandango are two recent examples of the variety of marketers turning to mobile.
According to a Mobile Marketer report on a panel at the Mobile Marketing Association’s Mobile Marketing Forum earlier this week, the companies took advantage of mobile for very different reasons.
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