Global mobile ad spend increased 105 percent to a heady $17.96 billion in 2013, and the market is expected to rise a further 75 percent this year to reach $31.45 billion in total revenue, reports eMarketer.
And Twitter’s share of that pie? Just 2.6 percent, up from 2.4 percent in 2013.
That’s a pretty sorry number whichever way you look at it, and it’s chump change compared to Google’s 46.8 percent and Facebook’s 21.7 percent.
Where this really stings for Twitter is that they’re seen as far more of a mobile-friendly platform than Facebook, which should have translated somewhat effortlessly into dollars, but post both of their respective IPO’s it’s Mark Zuckerberg’s social giant that’s really staked a claim in this space, with Twitter increasingly showing no clear direction or viable business model for turning their pretty lacklustre financial position around.
If things don’t turn around (and soon), you’d have to think that a change in leadership at Twitter, Inc could well be on the cards later this year.