Women love to shop, right?
I mean, that’s the stereotype. And maybe it used to be true, but a new study has revealed that when it comes to purchases resulting from recommendations from contacts or ads on social networks, men spend more than women. A lot more.
A May 2014 survey by Harris Interactive UK discovered that men spend an average of £93 on purchases following a recommendation from a social network contact, compared to £60 for women.
That’s a difference of 55 percent.
When purchases are made after clicking on a social network ad, men spend £89 and women spend £69 – a 29 percent difference.
There are differences in product and services bought, too, as you might expect. Men are most likely to purchase video games and music after seeing a social network ad, while women favour buying clothes and books.
All of this information could be productive for your next social marketing campaign. While women are expected to continue to represent the majority of social media users through 2018, it could be very worth your while targeting some of your products specifically at men.