Students in the online course, which runs from Sept. 25 to Oct. 3, will create a professional portfolio, including letters to the editor, op-eds, a press release and media alert, a press plan with a social media component, talking points, a pitch letter, and a PR resume.
“In this intensive workshop, you’ll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are a novice looking to create materials for a PR portfolio or a professional wanting to create or polish your work, you will leave this class with a professional portfolio and the skills to continue building it throughout your career,” the course description says.
The course instructor is Linda Marsicano, former vice president of corporate communications with Playboy Enterprises.
To sign up for the course, visit http://www.mediabistro.com/Public-Relations-Build-Your-Portfolio-crs8201.html?c=PRBloggers, and use code PR50.