How Do You Measure Social Media ROI? [INFOGRAPHIC]

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By Shea Bennett Comment

Did you know that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment (ROI)?

This disconnect has never been more important – or damaging. Some 167 million people are expected to shop online in 2012, and social commerce sales are pegged to reach $9.2 billion by the end of this year.

This infographic takes a closer look at how businesses can and should be measuring their social media strategy.

(Source: Boot Camp Digital. ROI image via Shutterstock.)

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